( Logo Redesign )The revamp of the Make-A-Wish logo for this event refreshes the brand while also giving the event its own identity. Influenced by Stephen Frykholm's poster style, I opted for a typeface that was popular in the 1960s/70s and had a more vintage feel.
( Illustrative Style )The brand's illustrative style, also inspired by Stephen Frykholm's posters, makes the brand appealing to a wide audience of adults and children. It can become playful, yet relatively minimal.
