Please visit my portfolio on desktop at
lucypham.com

:-)
Now: MFA Graphic Design student
at the Rhode Island School of Design
Currently, it is Loading...
in your time zone

Brand Identity for the Complex of Huế Monuments

Summary

The Complex of Huế Monuments is a UNESCO World Heritage Site in Huế, Vietnam.

This case study is a work in progress.

TypeBrand Identity
Web Design
Publication Design

Logo Development

The mark was inspired by a design found in one of the buildings. The typeface "Westgate," designed by Giang Nguyen, was used for the wordmark to reflect the linear and rounded geometric shapes of the mark.

Letterhead and Business Card

The letterhead features the brand's roof pattern at the top and a combined roof/gradient texture on the back.

The envelope also features a roof pattern on the inside.

Miscellaneous

App icons or website home buttons, as well as a design for the truck.