The Complex of Huế Monuments is a UNESCO World Heritage Site in Huế, Vietnam.
This case study is a work in progress.
The mark was inspired by a design found in one of the buildings. The typeface "Westgate," designed by Giang Nguyen, was used for the wordmark to reflect the linear and rounded geometric shapes of the mark.
The letterhead features the brand's roof pattern at the top and a combined roof/gradient texture on the back.
The envelope also features a roof pattern on the inside.
App icons or website home buttons, as well as a design for the truck.