The Complex of Huế Monuments is a UNESCO World Heritage Site in Huế, Vietnam.
This case study is a work in progress.
The mark was inspired by a design found in one of the buildings. The typeface "Westgate," designed by Giang Nguyen, was used for the wordmark to reflect the linear and rounded geometric shapes of the mark.
The letterhead features the brand's roof pattern at the top and a combined roof/gradient texture on the back.
The envelope also features a roof pattern on the inside.
I designed a series of site signs in seven languages. Different colors can be used depending on the nearby architecture. The Complex features buildings and monuments in various colors, such as red, yellow, and dark grey. The image below shows a blue and yellow sign near a blue and yellow archway.
This series of advertisements promote an exhibition about the site at the RISD Museum. They were designed for The New Yorker readership in mind. These advertisements rely on showing versus telling, letting the beauty of the site speak for itself.
App icons or website home buttons, as well as a design for the truck.
