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Archiving is the New Folk Art: A Sampler

SummaryArchiving is the New Folk Art: A Sampler contains excerpts from an essay/chapter of the (mostly) same name, originally published in Wasting Time on the Internet by Kenneth Goldsmith. In it, he discusses the ways in which bookmarking, saving things on Pinterest, and organizing digital files has become an impulse integrated into our everyday lives.
TypeBook Design

Detail

The zine, which features a few excerpts of the essay split into a handful of sections, is folded into 16 pages which can open up into horizontal or vertical spreads. When open as a spread, they are typically symmetrical in design. The images reference Pinterest, the Gees Bend quilters, an example of a “casual” archive, and a related essay about the use of screenshots as an archiving and curatorial method.

It also opens completely flat which resembles a cross between a quilt (a common medium in American folk art) and American folk art samplers which feature cross stitching and embroidery. The "frames" on each page were originally made up of letterforms before they were pixelated. The pixelation of all the illustrative elements relates to the idea of cross stitched embroidery, as well as digital pixel art used as icons on early low-res computers or early blogs and websites.